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Tuesday, 5 April 2011
Monday, 4 April 2011
Describe the technical skills you have gained?
With the technical skills I have gained, I can now use photoshop in a more complex way. I am able to use bevels correctly to make pictures and text stand out, invert colours to make them stand out against the background, merge pictures together to make them whole and make the advert become more realistic every time I changed something.
Thursday, 31 March 2011
Describe two challenges you have overcome?
Two challenges I have overcome are that I am able to spend longer on my product to make it look nicer where-as before I would just rush into making the product to get it finished and not make it the best I could. I have also been able to look for pictures on the internet instead of taking my own. The pictures I found suit my advert more than if I had taken the pictures because they gave me what I needed most e.g. the dark gothic theme and the tattoos.
Monday, 28 March 2011
Describe two challenges you have overcome?
Two challenges which I have overcome are that I am able to use photoshop in a more complex way, I used inner and outer bevels to make the text and pictures stand out more, I inverted colours on pictures so they would stand out on the bright background and I was able to use a picture of a plain black tshirt and add band logos on to them so the pictures of the tshirts would be the same size. This made them look more in place rather just scattered everywhere.
do you feel that your product is suitable for target audience?
I do feel that my product is suitable for my target audience because I based my product on adverts I had seen in magazines like Kerrang! and Metal Hammer. The girl in my target audience profile looks like the type of girl I would be friends with therefore i believe that this advert would appeal to her because if I saw this advert it would appeal to me. I also gave out my questionnaire to a few of my friends who would also be in my target audience and they all said that this advert would appeal to them.
How has technology (computer, digital camera, printer) helped you turn your design into a real product?
Computer technology has helped me finish my product by letting me access photoshop which has let me blend pictures and text together to make the advert. I have used the Internet to find the perfect text, the right models and right pictures to make my product become real. I have used a personal printer to keep a copy of my advert, but if I wanted a large quantity printed or printed into a magazine I would go to an industrialized printing press.
How does your finished product compare to your design?
My finished product is very different to my design because when I was making my advert on photoshop, I did not like the way it was going when I followed my design therefore I decided to change it to make the advert look better. In my design I drew 4 models standing infront of a lake or in a forrest but in my finished advert I only used 2 models on a colourful background. The models are wearing black so they stand out against the bright background. I used other pictures of brands and pictures of band t-shirts so people can see what they are buying when they go on to the website.
Monday, 21 March 2011
Thursday, 10 March 2011
My advert fits all the CAP codes used by the ASA because
my advert has no nudity, alcohol or tobacco which means it is suitable to show children under the age of 18. The advert also shows what tshirts are half price which means that the advert is trueful.
Tuesday, 8 March 2011
Thursday, 17 February 2011
Monday, 14 February 2011
5 possible brand and product names for my advert.
5 names I have come up with for my advert are;
DistortionClothing.com
This name would be suitable because it is easy to remember and also I think it would appeal alot to my target audience.
BluejamClothing.com
This name would be suitable because it's quite random which would show that it sells different types of clothing.
cheerupandlookdownclothing.com
This name would be suitable because it has the sort of name which could be seen like a song lyric, I like this name but I think it's too long which would not be easy to remember.
MetalmagnetClothing.com
This name would be suitable because from the name you can see that the website shows clothing to do with metal music.
CrunchClothing.com
This name would be suitable because 'crunch' is a loud sound and metal music is loud music.
I have chosen DistortionClothing.com for my company name because I think it's the best name out of all of them and it appeals most to my target audience.
DistortionClothing.com will sell all different brands which are real brands like Criminal Damage, Iron Fist, Hell Bunny, Band Merchandise and David and Goliath.
DistortionClothing.com
This name would be suitable because it is easy to remember and also I think it would appeal alot to my target audience.
BluejamClothing.com
This name would be suitable because it's quite random which would show that it sells different types of clothing.
cheerupandlookdownclothing.com
This name would be suitable because it has the sort of name which could be seen like a song lyric, I like this name but I think it's too long which would not be easy to remember.
MetalmagnetClothing.com
This name would be suitable because from the name you can see that the website shows clothing to do with metal music.
CrunchClothing.com
This name would be suitable because 'crunch' is a loud sound and metal music is loud music.
I have chosen DistortionClothing.com for my company name because I think it's the best name out of all of them and it appeals most to my target audience.
DistortionClothing.com will sell all different brands which are real brands like Criminal Damage, Iron Fist, Hell Bunny, Band Merchandise and David and Goliath.
Monday, 7 February 2011
Target Audience
My target audience will be people of any age (but mostly teenagers) who like clothing which shows the gothic/punk/emo look, also for people who like heavy metal/punk/pop punk/rock music. My clothing range will be for both genders and will also sell baby clothing.
This is the type of person who would be a good example for my target audience, you can clearly see that she likes heavy metal/punk/pop punk/rock music because of her lip piercing, hoodie and she is doing the hand symbol for heavy metal music. The hoodie which she is wearing would be similar to the clothes that would be sold on DistortionClothing.com.
This is the type of person who would be a good example for my target audience, you can clearly see that she likes heavy metal/punk/pop punk/rock music because of her lip piercing, hoodie and she is doing the hand symbol for heavy metal music. The hoodie which she is wearing would be similar to the clothes that would be sold on DistortionClothing.com.
Thursday, 3 February 2011
In oder to creat an advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.
The advertising budget for my campaign to advertise DistorionClothing is £100,000
I want my advert to introduce a different type of clothing as the type of clothing my advert will be promoting is not popular nor on the highstreet like in shops like Topshop and River Island.
The type of adevrtising which will suit my campaign would be print and online adverts. Flyers would be a good type of advertising to make as the could be given to people who would suit the target audience.
The type of print advert that i have in mind would include dark colours, gothic and more alternative.
The target market would be for types of people who like rock and metal music or like to dress gothic/alternative possibly a range of clothing for ages 13+.
The advertising budget for my campaign to advertise DistorionClothing is £100,000
I want my advert to introduce a different type of clothing as the type of clothing my advert will be promoting is not popular nor on the highstreet like in shops like Topshop and River Island.
The type of adevrtising which will suit my campaign would be print and online adverts. Flyers would be a good type of advertising to make as the could be given to people who would suit the target audience.
The type of print advert that i have in mind would include dark colours, gothic and more alternative.
The target market would be for types of people who like rock and metal music or like to dress gothic/alternative possibly a range of clothing for ages 13+.
Moodboard
My moodboard consists of what my advert may look like, with dark colours like deep reds and black with the odd bright colour. From my moodoard I have learnt what type of colours and fonts I should use with the advert I will make myself.
Thursday, 27 January 2011
Monday, 24 January 2011
The product I wish to advertise
The product I wish to advertise is a clothing range. The advert I make will consist of 5 models showing what kinds of clothing the shop will sell.
My clothing line will be called DistortionClothing. I have chosen this name because the type of clothing the shop would sell, would be band merchandise and gothic/emo/punk style clothing.
My advert will show what type of brands the shop sells e.g. Hell Bunny, Criminal Damage, Iron Fist, Converse, VANS, Living Dead Souls, Osiris ect.
This is the company name in the font I want.
The font I have chosen is called 'Survival Horror' and comes from the website www.dafont.com. I have chosen this because I think it is the best font for my advert as it will appeal to my target audience.
My clothing line will be called DistortionClothing. I have chosen this name because the type of clothing the shop would sell, would be band merchandise and gothic/emo/punk style clothing.
My advert will show what type of brands the shop sells e.g. Hell Bunny, Criminal Damage, Iron Fist, Converse, VANS, Living Dead Souls, Osiris ect.
This is the company name in the font I want.
The font I have chosen is called 'Survival Horror' and comes from the website www.dafont.com. I have chosen this because I think it is the best font for my advert as it will appeal to my target audience.
The role of the Advertising Standards Authority
The role of the Advertising Standards Authority is to ensure that customers don't just enjoy the advert they are watching or looking at, but to also trust the advert they are watching or looking at.
The ASA choose which advert is acceptable to show to civilains of the UK and to choose which advets are unaccecptable to show to the nation. They choose adverts that are acceptable to show, honest, deacent and truthful. Their work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
The ASA choose which advert is acceptable to show to civilains of the UK and to choose which advets are unaccecptable to show to the nation. They choose adverts that are acceptable to show, honest, deacent and truthful. Their work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.
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