Thursday, 17 February 2011




This is the type of background I would like my advert to have, as I will be using dark colours, the bright background will really make the dark pictures stand out.

Monday, 14 February 2011

Advert fonts

5 possible brand and product names for my advert.

5 names I have come up with for my advert are;

DistortionClothing.com
This name would be suitable because it is easy to remember and also I think it would appeal alot to my target audience.

BluejamClothing.com
This name would be suitable because it's quite random which would show that it sells different types of clothing.

cheerupandlookdownclothing.com
This name would be suitable because it has the sort of name which could be seen like a song lyric, I like this name but I think it's too long which would not be easy to remember.

MetalmagnetClothing.com
This name would be suitable because from the name you can see that the website shows clothing to do with metal music.

CrunchClothing.com
This name would be suitable because 'crunch' is a loud sound and metal music is loud music.

I have chosen DistortionClothing.com for my company name because I think it's the best name out of all of them and it appeals most to my target audience.

DistortionClothing.com will sell all different brands which are real brands like Criminal Damage, Iron Fist, Hell Bunny, Band Merchandise and David and Goliath.

A block design for my advert idea.


Monday, 7 February 2011

Target Audience

My target audience will be people of any age (but mostly teenagers) who like clothing which shows the gothic/punk/emo look, also for people who like heavy metal/punk/pop punk/rock music. My clothing range will be for both genders and will also sell baby clothing.



This is the type of person who would be a good example for my target audience, you can clearly see that she likes heavy metal/punk/pop punk/rock music because of her lip piercing, hoodie and she is doing the hand symbol for heavy metal music. The hoodie which she is wearing would be similar to the clothes that would be sold on DistortionClothing.com.

Three adverts for similar products.

3 similair products

Thursday, 3 February 2011

In oder to creat an advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise DistorionClothing is £100,000

I want my advert to introduce a different type of clothing as the type of clothing my advert will be promoting is not popular nor on the highstreet like in shops like Topshop and River Island.

The type of adevrtising which will suit my campaign would be print and online adverts. Flyers would be a good type of advertising to make as the could be given to people who would suit the target audience.

The type of print advert that i have in mind would include dark colours, gothic and more alternative.

The target market would be for types of people who like rock and metal music or like to dress gothic/alternative possibly a range of clothing for ages 13+.

Moodboard



My moodboard consists of what my advert may look like, with dark colours like deep reds and black with the odd bright colour. From my moodoard I have learnt what type of colours and fonts I should use with the advert I will make myself.