In oder to creat an advertising proposal, I need to gather information about the company that makes the product, where it wants to advertise, what it wants the advertising to achieve and how much it has to spend.

The advertising budget for my campaign to advertise DistorionClothing is £100,000

I want my advert to introduce a different type of clothing as the type of clothing my advert will be promoting is not popular nor on the highstreet like in shops like Topshop and River Island.

The type of adevrtising which will suit my campaign would be print and online adverts. Flyers would be a good type of advertising to make as the could be given to people who would suit the target audience.

The type of print advert that i have in mind would include dark colours, gothic and more alternative.

The target market would be for types of people who like rock and metal music or like to dress gothic/alternative possibly a range of clothing for ages 13+.

Moodboard

My moodboard consists of what my advert may look like, with dark colours like deep reds and black with the odd bright colour. From my moodoard I have learnt what type of colours and fonts I should use with the advert I will make myself.

3 silimar adverts

3 similar adverts

The product I wish to advertise

The product I wish to advertise is a clothing range. The advert I make will consist of 5 models showing what kinds of clothing the shop will sell.

My clothing line will be called DistortionClothing. I have chosen this name because the type of clothing the shop would sell, would be band merchandise and gothic/emo/punk style clothing.

My advert will show what type of brands the shop sells e.g. Hell Bunny, Criminal Damage, Iron Fist, Converse, VANS, Living Dead Souls, Osiris ect.

This is the company name in the font I want.


The font I have chosen is called 'Survival Horror' and comes from the website www.dafont.com. I have chosen this because I think it is the best font for my advert as it will appeal to my target audience.

The role of the Advertising Standards Authority

The role of the Advertising Standards Authority is to ensure that customers don't just enjoy the advert they are watching or looking at, but to also trust the advert they are watching or looking at.

The ASA choose which advert is acceptable to show to civilains of the UK and to choose which advets are unaccecptable to show to the nation. They choose adverts that are acceptable to show, honest, deacent and truthful. Their work includes acting on and investigating complaints as well as proactively monitoring and taking action against misleading, harmful or offensive advertisements, sales promotions and direct marketing.

Describe the technical skills you have gained?

The technical skills I have gained are that I can now do basic stuff on photoshop, you can see this by comparing my TV listings magazine cover and my final product magazine cover. I am now able to use bevels, change the colour of stuff I want to change in the picture and make a picture look more sinister or more happy by changing the contrast of the photo.

Describe two challenges you have overcome?

The two challenges I have over come are firstly, the photographs I took. To take these photographs I had to organize a time and place which was suitable for my models, I also had to get their permission to put make up and fake blood on them which could stain. I had to make the pictures perfect for my magazine cover so I chose a time where it would be slightly dark but not too dark, I also chose a place which looked quite gloomy and scary to be in.

My other challenge was finding the right font for my magazine cover, to do this I searched fonts on my home computer the website I got my fonts from was called www.dafont.com, I downloaded the fonts I found on this website and put them on my memory stick to use in the school computers.